2025 marks the beginning of a new phase for Lago: our most iconic line, the wafer line, is getting a fresh new look with packaging that best expresses our brand identity. A new style, a new design, but the same irresistible goodness as always.

A more modern and captivating design that stays true to the principles of quality and tradition that have defined our company for over 50 years.

The first products to hit the shelves with the new packaging will be our Rolls, featuring all five delicious fillings: hazelnut, cocoa, strawberry, milk, and cappuccino.

Innovating While Staying True to Ourselves

The new look doesn’t change what truly matters: the unmistakable goodness and high quality of our ingredients. Lago wafers remain just as they have always been—crispy layers and velvety creams coming together in different formats and a variety of flavors. Because “innovation” means evolving without losing authenticity.

A First Step Toward the Future

The rebranding of our Rolls and wafer line is just the beginning. This is not just a product redesign—it’s part of a broader evolution. After updating our company logo, the new Lago brand is taking shape with a renewed, more modern, and recognizable visual identity.

This transformation will gradually extend to the entire Lago product range, accompanied by new communication strategies and marketing initiatives.

For our partners, this means relying on a solid, recognizable, and ever-evolving brand, ready to meet market demands with a product range that is increasingly attractive and distinctive—designed to satisfy every pleasure.

Discover our new look and get ready for what’s coming next!